
The Definitive Guide to GEO: Generative Engine Optimization
Learn what Generative Engine Optimization (GEO) is, why Princeton research proves it works, and how to boost AI visibility by 30-40%. Complete guide with tactics, tools, and measurement.
AI cites who it finds everywhere and deems authoritative. We make you impossible to ignore—in every conversation, every comparison. All roads lead to you.
While you're reading this, someone is asking ChatGPT, Perplexity, or Google AI about your industry. AI doesn't guess—it synthesizes from what it finds across the web. If your competitors show up in every conversation, every listicle, every comparison... they become the answer. You don't exist.
"AI cites who it finds everywhere, and what it deems authoritative. Right now, that's not you."
And it's eating traditional search alive. The brands that figure this out NOW will dominate the next decade.
Google AI Overviews reach 1.5B users monthly. When they appear, CTR drops 37-40%. Even ranking #1 doesn't mean you get the traffic.
Of what AI search references. The rest? Reddit, Quora, comparisons, reviews, guest posts—everywhere else on the web.
Systematically track AI search performance. Most don't know they're invisible.
This isn't a trend to watch. It's a tectonic shift. Every month you wait, your competitors build more presence.
See where you standWe do not just optimize your website. We make you the trusted voice across every channel where your audience asks questions - and AI looks for answers.
Pillar Content
Authoritative articles that do the work for AI
Long-Tail Coverage
Every query your audience asks, answered
Technical Foundation
Schema, speed, crawlability - AI-ready architecture
Lead Magnets & Tools
Interactive content that earns links and citations
Community Presence
Reddit, Quora, forums - authentic engagement
Comparison Placement
Top of every best X article in your space
Guest Posts & PR
Expert commentary that builds credibility
Directories & Reviews
Listed everywhere your audience looks
HARO & Expert Requests
Quoted as the authority
Satellite Domains
Useful content on other properties, linking back
Collaborative Content
Co-created resources that spread organically
Strategic Partnerships
Cross-promotion with complementary brands
Gap Analysis
What is missing? Where are competitors winning?
Freshness Loop
Content stays current (60-90 day refresh)
Competitor Monitoring
Track what they are doing, stay ahead
Proactive Coverage
Fill gaps before they cost you citations
When you are the authority everywhere, AI has no choice. You become the best answer.
A systematic approach to building authority—not a one-time project, but an ongoing partnership where you own everything.
Everything we build is yours. The content, the playbooks, the systems—you own it all. We can hand off at any point. But most clients stay because ongoing visibility requires ongoing work. We're partners, not landlords.
"We had the clinical expertise. We had the protocols. But when patients searched for mold recovery help, we weren't in the conversation. Now AI recommends us first."

Ariana Thacker
Founder, MoldCo
World-class mold toxicity care, but zero AI visibility. Patients searching for help found competitors—MoldCo wasn't part of the conversation.
This isn't for everyone. If "good enough" content works for you, use ChatGPT. If accuracy, authority, and credibility are your competitive advantage, keep reading.
Everything we build is yours. Most clients stay because omnipresence requires ongoing work - but you are never locked in.
From invisible to everywhere. We engineer your presence across every channel where AI looks for answers.
Now accepting partners for Q1
Get Your Visibility AuditEvery piece of content, every system, every playbook - it is yours. We can hand off at any point. Most clients stay because the work is ongoing, but you are never locked in.
We do not guarantee AI citations - no one can. What we guarantee:
Deep dives into AI visibility, content engineering, and the future of organic discovery.
The questions that matter when transforming your AI visibility approach.
Not exactly. Content agencies produce content. We engineer omnipresence—a systematic presence across every channel where your audience asks questions and AI looks for answers. Content is part of it, but so is community engagement, comparison placement, backlinks, and ongoing visibility management.
Traditional SEO optimizes your website for Google rankings. We optimize your entire organic footprint for AI citations. That means your website, but also Reddit, Quora, comparisons, directories, guest posts, HARO—everywhere AI looks when synthesizing an answer.
You can write content with AI tools. But omnipresence requires execution across dozens of channels, ongoing monitoring, competitor tracking, and systematic gap-filling. That's operational work, not prompt engineering.
No—and anyone who does is lying. AI is a black box. What we guarantee is doing the work that makes citations possible: being everywhere, with quality content, consistently. The brands that do this work get cited. The brands that don't, don't.
Access to your expertise. We'll need time with your founders or subject matter experts to extract what makes you authoritative. Beyond that, we handle the execution.
Visibility audit: 1-2 weeks. Baseline omnipresence: 6-12 weeks. Significant AI citation improvement: 3-6 months. Omnipresence is a long game—but it compounds.
You own everything. Walk away with all the content, systems, and playbooks. No lock-in. Most clients stay because the work is ongoing, but you're never trapped.
Book a 30-minute visibility audit. We'll run your key queries through ChatGPT, Perplexity, and Google AI—and show you exactly where competitors get cited and where you don't exist.
P.S. This is a diagnostic, not a sales pitch. If we can't help, we'll tell you. If your competitors are already winning, we'll show you exactly how.