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CTR

Articles Tagged "CTR"

2 articles found

Medieval landscape showing converging paths that mysteriously end before reaching their destination, with floating ember lights symbolizing zero-click searches
zero-click searchAI Overviews

Why Zero-Click Searches Happen (And What to Do When Clicks Disappear)

Zero-click searches happen when SERPs answer queries directly. Learn why CTR collapses while rankings stay stable, and how to measure and engineer visibility when clicks disappear.

Jan 414 min read
Medieval hilltop scene showing travelers stopping at glowing signposts along converging paths, reading answers without reaching the central town - representing zero-click search where users get answers before clicking through
zero-click searchAI Overviews

What Is Zero-Click Search? (And What to Measure When Clicks Disappear)

Zero-click search happens when users get answers directly on the SERP. Learn what it means in 2026, why clicks drop while rankings stay stable, and what to measure instead.

Jan 413 min read