
GEOSEO
GEO vs SEO: What's the Difference and Why It Matters in 2026
GEO optimizes for AI citations. SEO optimizes for search rankings. Learn the differences, why both matter, and which to prioritize based on where you are.
Jan 2411 min read
3 articles found

GEO optimizes for AI citations. SEO optimizes for search rankings. Learn the differences, why both matter, and which to prioritize based on where you are.

Zero-click searches happen when SERPs answer queries directly. Learn why CTR collapses while rankings stay stable, and how to measure and engineer visibility when clicks disappear.

A practical GEO workflow: build deep answer pages, add proof, distribute off-site, then measure citation share with a repeatable 90-day cadence.